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Track 1: Plan and Build the Business
Track 2: Build the Brand
Track 3: Get Found and Get Leads
Track 4: Sell, Deliver and Keep Customers
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Track 4: Sell, Deliver and Keep Customers
Why People Buy
Be a Salesperson, Not an Expert
Filters: Deletion, Distortion, Generalization
Visual, Auditory, Kinesthetic: How People Take In Your Message
Moving Toward or Away From
Framing
The Laws of Persuasion
The First Conversation: Getting Through Initial Contact
The Sales Meeting: Trust, Mirroring, Pacing
Closing Without Being Pushy
Sell to the Same Customer Twice
Training Your People to Carry the Brand
Mapping the Customer Journey
Designing the Handoff From Sales to Delivery
Capacity Planning: How Many Customers Can You Serve?
Scheduling and Workflow
Vendor and Supplier Management
Inventory Basics
Standard Operating Procedures People Will Actually Use
Quality Control
Handling Mistakes and Customer Complaints
Invoicing, Collections and Overdue Customers
Choosing Software Without Building an Expensive Mess
What to Automate and What Should Stay Human
Hiring Versus Contracting Versus Outsourcing
Delegation and Owner Bottlenecks
Business Continuity
The Weekly Owner Meeting
The Monthly Operating Review
Preparing the Business to Grow Without Breaking
Understanding Others Starts With Understanding Yourself
Start Here
Learn
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Expand
Track 1: Plan and Build the Business
Track 2: Build the Brand
Track 3: Get Found and Get Leads
Track 4: Sell, Deliver and Keep Customers
Resources
Glossary
Tools We Use
Newsletter
About
Contact
