Marketing Mastermind Club

The Open Book

One email a month: what we ran into in marketing this month, and how we solved it.

Word cloud about business analysis

Why you would actually want this one

You do not need another newsletter telling you to “post consistently.” What you probably have never seen is what actually happens on the inside of a marketing agency: the problems that land on our desk, how we work through them, and the mistakes along the way. That is what this is.

What you might find in an issue

Every issue is built around one thing we dealt with that month and how we solved it. Some months it is a campaign we set up for a client. Some months it is a tool we tried, or a way we started using AI, or an ad account that was quietly burning money. The topic changes. The format does not: what the problem was, what we did, what happened, and what we would do differently.

  • What we dealt with. The problem, start to finish, and how we solved it.
  • What we set up. A campaign, a website change or a fix, and why we built it that way.
  • How we are using AI. The tools and prompts we actually use, where they save time and where they fall on their face.
  • What worked and what did not. Honest results, including the misses. Client details always stay private.
  • Worth your time this month. One thing to do, plus new lessons and resources added to the site.

Once a month. No selling, no “limited time offers,” and your address is never shared. Unsubscribe with one click whenever you like.