Marketing Mastermind Club
Tools we use
The software and services we actually use, and why. Where a link earns us a referral fee, it says so right next to it.
You do not need most of the tools people will try to sell you. Start with the free versions of the basics, and only pay for something when you can name the problem it solves. These are the ones we use ourselves.
CRM, email and automation
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Affiliate linkHighLevel
The all-in-one system we run for ourselves and many clients: CRM, email and text follow-up, forms, calendars, pipelines and reporting in one place. It is more than a brand-new business needs on day one, but it replaces several separate subscriptions once you grow into it. Not sure you need a CRM yet? Read why it comes before your ad budget.
Visit HighLevel →Video and content
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Affiliate linkDescript
Quick video and audio editing, transcripts and captions. If you can edit a document, you can edit a video in it.
Visit Descript →Design and creative
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Adobe
Photoshop, Illustrator, Premiere Pro and the rest of the Creative Cloud apps, for design, photo and video work.
Visit Adobe →C
Canva
Quick design for social posts, flyers, presentations and simple graphics. The free version covers most of what a new business needs.
Visit Canva →O
OpenArt
AI image generation for ideas, illustrations and social graphics. Check what it produces before you publish it.
Visit OpenArt →Websites and search
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Search Atlas
SEO software for keyword research, rank tracking and site audits. It pays off once you have a website worth improving. The basics are in Local SEO Fundamentals.
Visit Search Atlas →Books and accounting
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QuickBooks
Bookkeeping software for invoices, expenses and the reports covered in Track 1, including the profit-and-loss statement and balance sheet. Ask your accountant which setup they prefer before you choose one.
Visit QuickBooks →AI assistants
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Claude
An AI assistant we use for writing, research and planning. Check anything that matters before you act on it.
Visit Claude →G
ChatGPT
Another AI assistant we use for drafting and brainstorming. The same rule applies: a person checks the result. See What AI Is Actually Good For in Small Business Marketing.
Visit ChatGPT →Podcasting
Free tools every business should set up
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FreeGoogle Business Profile
The most important free listing you have. See the lesson in Track 3.
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FreeGoogle Analytics + Search Console
See who visits your website and how they found it.
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Worth havingA call tracking number
If you advertise, so you know which ad made the phone ring.
Ready to put these to work?
The tools only help once you know what problem you are solving. The lessons walk through that in order, and they are free.