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Track 1: Plan and Build the Business
Track 2: Build the Brand
Track 3: Get Found and Get Leads
Track 4: Sell, Deliver and Keep Customers
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Track 2: Build the Brand
What Is Branding, Really?
Your Vision
Your Mission
Your Values
Your Beliefs
The Outcome: What All of This Adds Up To
Build Your Marketing Avatar
The Advanced Avatar: Pain Points in Their Words, Not Yours
Does Your Avatar Match Your Brand?
Does Your Name Matter?
Does Your Look Matter?
Learn From Car Brands
The Brand Is an Experience
The Brand and Consumer Triangle
Logo, Colors and First Impressions
Company Philosophy and Customer Perception
Communication: Business Language vs Human Language
Translating Your Positioning Into an Actual Offer
Good, Better, Best: Building Packages
Setting Expectations Before the Sale
Brand Promises Your Operation Can Actually Deliver
Testing Your Message Before You Build a Full Identity
Brand Track Wrap-Up and Checklist
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Track 1: Plan and Build the Business
Track 2: Build the Brand
Track 3: Get Found and Get Leads
Track 4: Sell, Deliver and Keep Customers
Resources
Glossary
Tools We Use
Newsletter
About
Contact
