YOUR NUMBERS. YOUR NEXT STEP.
The job makes money.
Can you afford to finish it?
Materials and wages go out now. The customer pays later. See the gap, plan your reserve, and know what you need before you take on the work.
Cash flow & runway
01 / PUT YOUR NUMBERS IN
Let’s see what the numbers say.
Sample numbers are already filled in. Change them to fit your business; the results update as you go.
What should you charge?
Start with what the work costs you. Your time counts, too.
How these numbers work
Direct cost = materials + hours × hourly labor cost + other direct costs. Price = direct cost ÷ (1 − target margin). Margin is profit divided by price; markup is profit divided by cost. These results are before monthly overhead and tax. Include payroll costs in your labor rate where applicable. Enter amounts before sales tax.
How much do you need to sell?
Give every sale a job: cover its own costs, help pay the bills, then leave something for you.
How these numbers work
Contribution per sale = selling price − direct cost. Break-even sales = overhead ÷ contribution, rounded up to whole sales. Sales for your profit goal = (overhead + target profit) ÷ contribution, rounded up. The price comparison holds sales volume assumptions and costs constant; it does not predict customer demand. Put owner compensation in either overhead or direct labor as appropriate, without counting it twice. Profit shown is before income tax.
What will it take to get the customers?
A sales goal is a start. Now work backward to the leads and the money needed to bring them in.
How these numbers work
Customers needed = revenue goal ÷ average first sale, rounded up. Leads needed = customers ÷ close rate, rounded up. Budget = leads × cost per lead. Acquisition cost = budget ÷ customers. Contribution left = customer revenue − direct delivery costs − acquisition budget; overhead and tax are still unpaid. This assumes one first sale per new customer and excludes repeat purchases. Use the same lead definition for your cost per lead and close rate. Include agency, creative, and other acquisition costs in cost per lead if you want them counted. Conversion rates are estimates, not guaranteed results.
Will the cash be there when you need it?
Sales on paper cannot pay a bill. Look at when the money actually arrives.
Your next 12 months
Enter costs as positive amounts in Cash paid out. Net cash flow goes negative when more money leaves than arrives, even if you still have cash in the bank. For project-end payments, leave earlier sales and receipts at zero and put the invoice and payment in the months they happen.
| Month | Sales billed ($) | Cash collected ($) | Cash paid out ($) | Net cash flow | Ending cash |
|---|
How these numbers work
Net cash flow = cash collected − cash paid out. Ending cash = previous cash balance + net cash flow. A negative month carries forward in full. Cash paid out should include operating costs, owner draws, taxes, debt payments, and equipment purchases. Automatic payment timing collects all new sales in the month billed or the following month; opening receivables are added in Month 1 only. Choose manual receipts for deposits, progress payments, or longer delays; in that mode enter all receipts directly, including old invoices, and the opening-receivables field is disabled to avoid double counting. Sales billed do not add cash in manual mode. The reserve is your chosen minimum balance, not an expense. Extra cash needed is the amount added at the start to keep all projected balances at or above your reserve. Month-end balances can hide shortfalls within a month. Negative balances show an unfunded gap. Other financing and repayments can be included in manual receipts and cash paid out.
WHY THIS MATTERS
The invoice and the money are two different things.
Think about a contractor who buys materials and pays the crew for three months, then bills when the project is finished. The job may make money in the end. That does not pay this month’s wages. This calculator separates sales billed, cash collected, monthly cash flow, and the cash balance you carry into the next month. Negative months carry forward, so you can see the funding gap before it becomes a problem.
02 / HOW TO USE IT
Start here. Change one number at a time.
01
Enter the cash available at the start and the minimum reserve you want to keep. Starting cash can be negative if you already have a funding gap.
02
Choose payment timing. Use manual monthly receipts for deposits, progress payments, payment at project end, or delays longer than one month.
03
Enter sales when you invoice them, and receipts when you expect to collect them. In manual mode, include old invoices in the receipts column; they are not added separately.
04
Enter cash paid out as positive amounts, including materials, labor, overhead, owner draws, taxes, debt payments, and equipment purchases.
05
Review negative net cash flow, the lowest balance, and the extra cash needed to keep your reserve. Try the contractor example to see costs going out before payment arrives.
AN EXAMPLE, NOT A PROMISE
A good job can create a cash problem.
−$30,000
LOWEST CASH BALANCE
$35,000
EXTRA CASH TO KEEP A $5,000 RESERVE
The sample project starts with $10,000, costs $40,000 over three months, and collects $60,000 in Month 4.
03 / WHAT THE RESULT MEANS
A number is useful when you know what to do with it.
Negative net cash flow means more money left than arrived that month. It does not necessarily mean the bank balance is below zero. Ending cash includes the balance carried from earlier months. In the contractor example, $10,000 of starting cash and $40,000 of costs produce a $30,000 funding gap before the $60,000 payment arrives in Month 4. You would need $35,000 more at the start to keep a $5,000 reserve. This is a month-end forecast; a bill due early in the month can create a shorter cash gap that it does not show.
Use this alongside pricing and break-even. A price can be profitable while the payment schedule still creates a cash problem.
THE NUMBERS WORK TOGETHER
One answer usually leads to the next question.
KEEP GOING
Pricing & profit margin
Start with the real cost of doing the work, including your own time. Then see what you need to charge for the margin you want.
KEEP GOING
Break-even & sales goals
Work out how many sales you need to cover your monthly costs and leave the profit you actually want. Then see what a price change could do.
KEEP GOING
Leads & marketing budget
Turn a new-customer revenue goal into a lead target and an estimated marketing budget. Then see what happens when you close more of those leads.
KEEP LEARNING
The calculator gives you a number.
The lessons help you use it.
Build the business, understand the money, then put your marketing to work.
