YOUR NUMBERS. YOUR NEXT STEP.

Know your numbers.
Make your next move.

Four practical calculators for the decisions behind a small business. Work out your price, your sales target, your cash needs, and what it will take to bring in the customers.

Plans, a calculator, and the numbers behind a small business

The numbers behind the work.

THE CALCULATORS

What do you need to work out today?

Pick a question. Put in your numbers. See what changes when you try a different assumption.

01 / PRICING & PROFIT MARGIN

Am I charging enough?

Start with the real cost of doing the work, including your own time. Then see what you need to charge for the margin you want.

02 / BREAK-EVEN & SALES GOALS

How much do I need to sell?

Work out how many sales you need to cover your monthly costs and leave the profit you actually want. Then see what a price change could do.

03 / CASH FLOW & RUNWAY

Will the cash be there?

Materials and wages go out now. The customer pays later. See the gap, plan your reserve, and know what you need before you take on the work.

04 / LEADS & MARKETING BUDGET

How do I get the customers?

Turn a new-customer revenue goal into a lead target and an estimated marketing budget. Then see what happens when you close more of those leads.

NOT SURE WHERE TO BEGIN?

Follow the money.
Then go find the customers.

01

Price the work.

Include what it costs to deliver, including your time.

02

Check the sales target.

Work out what covers your bills and profit goal.

03

Check the timing.

Make sure you can pay the costs before the customer pays.

04

Plan for customers.

Turn the sales target into leads and a budget.

Civil engineer and foreman reviewing a project on site

BUILT FOR THE WORK YOU ACTUALLY DO

Contractors. Shops. Service businesses.
People doing the work.

If you are quoting the job, paying the bills, and finding the next customer, these tools are for you. The answers come from your inputs. Start with an estimate, then come back with the real numbers.

The goal is simple: know which questions to ask before you spend the money.