YOUR NUMBERS. YOUR NEXT STEP.
Four practical calculators for the decisions behind a small business. Work out your price, your sales target, your cash needs, and what it will take to bring in the customers.
The numbers behind the work.
THE CALCULATORS
Pick a question. Put in your numbers. See what changes when you try a different assumption.
01 / PRICING & PROFIT MARGIN
Start with the real cost of doing the work, including your own time. Then see what you need to charge for the margin you want.
02 / BREAK-EVEN & SALES GOALS
Work out how many sales you need to cover your monthly costs and leave the profit you actually want. Then see what a price change could do.
03 / CASH FLOW & RUNWAY
Materials and wages go out now. The customer pays later. See the gap, plan your reserve, and know what you need before you take on the work.
04 / LEADS & MARKETING BUDGET
Turn a new-customer revenue goal into a lead target and an estimated marketing budget. Then see what happens when you close more of those leads.
NOT SURE WHERE TO BEGIN?
Include what it costs to deliver, including your time.
Work out what covers your bills and profit goal.
Make sure you can pay the costs before the customer pays.
Turn the sales target into leads and a budget.
BUILT FOR THE WORK YOU ACTUALLY DO
If you are quoting the job, paying the bills, and finding the next customer, these tools are for you. The answers come from your inputs. Start with an estimate, then come back with the real numbers.
The goal is simple: know which questions to ask before you spend the money.
Free, complete marketing education for people starting a business. Nothing held back, nothing for sale.
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