YOUR NUMBERS. YOUR NEXT STEP.
You have a sales goal.
Does it pay the bills?
Work out how many sales you need to cover your monthly costs and leave the profit you actually want. Then see what a price change could do.
Break-even & sales goals
01 / PUT YOUR NUMBERS IN
Let’s see what the numbers say.
Sample numbers are already filled in. Change them to fit your business; the results update as you go.
WHY THIS MATTERS
Revenue is only the beginning.
A revenue goal can sound good without telling you whether the business works. Selling $20,000 does not mean you made $20,000. First you deliver the work, then you pay the monthly bills. This calculator shows how many sales you need to cover both, and how many more you need to reach the profit you actually want.
02 / HOW TO USE IT
Start here. Change one number at a time.
01
Enter monthly overhead: costs you pay to keep operating, such as rent, software, insurance, and administrative salaries.
02
Enter your average selling price and the direct cost of delivering that sale. Keep those costs separate from overhead so nothing is counted twice.
03
Enter the monthly profit you want after direct costs and overhead, before income tax.
04
Try a price increase and compare the sales needed. This assumes direct costs stay the same; it does not predict how customers will respond.
AN EXAMPLE, NOT A PROMISE
Give every sale a job.
20 sales
TO BREAK EVEN
34 sales
FOR AT LEAST $4,000 PROFIT
Based on $6,000 overhead, a $500 selling price, and $200 direct cost per sale.
03 / WHAT THE RESULT MEANS
A number is useful when you know what to do with it.
Contribution is what each sale leaves to pay overhead and profit. With $6,000 in overhead, a $500 selling price, and $200 in direct costs, each sale contributes $300. You need 20 sales to break even, or 34 sales to leave at least $4,000 in monthly profit. Sales are rounded up because a fraction of a job cannot pay the rest of the bills.
Use the leads and marketing budget calculator to turn the sales goal into a customer and lead target.
THE NUMBERS WORK TOGETHER
One answer usually leads to the next question.
KEEP GOING
Pricing & profit margin
Start with the real cost of doing the work, including your own time. Then see what you need to charge for the margin you want.
KEEP GOING
Cash flow & runway
Materials and wages go out now. The customer pays later. See the gap, plan your reserve, and know what you need before you take on the work.
KEEP GOING
Leads & marketing budget
Turn a new-customer revenue goal into a lead target and an estimated marketing budget. Then see what happens when you close more of those leads.
KEEP LEARNING
The calculator gives you a number.
The lessons help you use it.
Build the business, understand the money, then put your marketing to work.